KitKat’s Big Japan Break
The opening of the first new KitKat factory in Japan for 26 years made global news earlier this summer. The snack is now Japan’s biggest… Read More »KitKat’s Big Japan Break
The opening of the first new KitKat factory in Japan for 26 years made global news earlier this summer. The snack is now Japan’s biggest… Read More »KitKat’s Big Japan Break
In translation, sometimes even the simplest looking words can be a more than a shade tricky. For example, if you look up the word blue… Read More »50 Shades of Grue
People assume Japanese is a difficult language, but just how difficult is Japanese? Well it is hard to learn and translate, but not just in… Read More »So just how difficult is Japanese?
Transcreation, the creative adaptation of marketing and branding, is rarely easy. But one of the trickiest tasks can be adapting a name for a foreign… Read More »What’s in a name? Japanese brands in the UK
Our guide to Japanese ↔ English translation can now be downloaded from the Export to Japan website. One recent study of English language proficiency among… Read More »WeDoJapan’s guide to English ↔ Japanese translation (for UKTI Export to Japan)
Would you expect a French fan of British sports cars to love Cath Kidson bags? Or how about a Chinese Scotch aficionado? Would they be… Read More »Who needs Cool Japan?
Japanese business cards are an absolute essential for anyone doing business in Japan – as basic as a business suit in most situations. You will… Read More »Japanese business card do’s and don’ts
A quick bit of exciting news to start off 2015. WeDoJapan is now an official business partner of Export to Japan, a not-for-profit project helping… Read More »Export to Japan
The Japanese attention to detail and quality is famous. A huge variety of interesting and beautifully made goods are sold in Japan, and are often… Read More »Specialist Japanese goods online
Writing this article back in 2003 was my first chance to interview Alex Kerr, author of two fantastic books on Japan: Lost Japan and Dogs… Read More »The Chiiori Project