Archive | Cool Japan

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Who needs Cool Japan?

Would you expect a French fan of British sports cars to love Cath Kidson bags? Or how about a Chinese Scotch aficionado? Would they be into Britpop? Probably not. So here’s a question: why do ” Cool Japan” events and campaigns lump together everything from sushi to bonsai secateurs, and Crayon Shinchan to kendo? Promoters […]