Tag Archives: Japan

KitKat’s Big Japan Break

The opening of the first new KitKat factory in Japan for 26 years made global news earlier this summer. The snack is now Japan’s biggest selling chocolate brand and a cultural phenomenon. But how did this British-born treat get its big break in Japan – a country not short of its own confectionery? Well, it […]

Who needs Cool Japan?

Would you expect a French fan of British sports cars to love Cath Kidson bags? Or how about a Chinese Scotch aficionado? Would they be into Britpop? Probably not. So here’s a question: why do ” Cool Japan” events and campaigns lump together everything from sushi to bonsai secateurs, and Crayon Shinchan to kendo? Promoters […]