You’re never too old to learn a new language
An organization that helps anyone learn a new language As infants we can acquire one or more tongues almost without effort. But how about in… Read More »You’re never too old to learn a new language
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Tony McNicol
WeDoJapan Director. I create engaging copy and marketing translation for Japan tourism, sustainability and media.
A tourism copywriting trip of a lifetime
Awamori – the “spirit of Okinawa” Back in 2019, just a few months before the Covid pandemic, I went on a tourism copywriting adventure. My… Read More »A tourism copywriting trip of a lifetime
Help! I have to write a newsletter about a “dull” topic
Have you ever been asked to pen an article or blog post, or perhaps write a newsletter, on a topic that seemed a bit, well,… Read More »Help! I have to write a newsletter about a “dull” topic
How to transcreate a news article from Japanese
Probably the simplest definition of transcreation is “translation + copywriting”. In other words, it’s a kind of translation with extra creativity… ideal for tasks such… Read More »How to transcreate a news article from Japanese
Tips from the Japan Tourism Agency Writing and Style Manual
The Japan Tourism Agency Writing and Style Manual is an important guide for anyone who writes or translates tourism content. Over the last few years… Read More »Tips from the Japan Tourism Agency Writing and Style Manual
Translating a memoir by Kodo Nishimura
There are everyday translation projects, unusual translation projects, and unique translation projects. Translating a memoir by Kodo Nishimura definitely fell into the last category.
When (and when not!) to use NMT
NMT (neural machine translation) is a topic this blog first covered back in 2015. But at the time, it was just “machine translation”, without the… Read More »When (and when not!) to use NMT
Seeking Japan’s 72 seasons in London
As I write, it is the fifty-third of Japan’s 72 seasons – “tachibana citrus tree leaves start to turn yellow.” This seasons runs from December 2nd to… Read More »Seeking Japan’s 72 seasons in London
Ikigai and 42 other Japanese words for a mindful life
The title of Mari Fujimoto’s book, ikigai & and other Japanese words to live by (Modern Books), includes an interesting addition to the English language.… Read More »Ikigai and 42 other Japanese words for a mindful life
Who needs Cool Japan?
Would you expect a French fan of British sports cars to love Cath Kidson bags? Or how about a Chinese Scotch aficionado? Would they be… Read More »Who needs Cool Japan?