Translation or transcreation?
Do you need translation or transcreation services? If you’re not sure, here’s a short guide to the difference between these two services.
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WeDoJapan
WeDoJapan specializes in Japanese translation, transcreation, and copywriting. Founded in 2013 by Tony McNicol and Yoshie Harimoto, we are based in the South West of England. Please contact us to learn more about our work or for a no obligation estimate.
To bow or not to bow? Japan business meeting etiquette
How you conduct yourself in a business meeting with potential Japanese partners can go a long way towards making a favourable impression. Respectful conduct is… Read More »To bow or not to bow? Japan business meeting etiquette
Letters, emails, and the Japanese weather
At WeDoJapan we are often asked to help translate business letters and emails, or to communicate with Japanese companies on behalf of our UK clients.… Read More »Letters, emails, and the Japanese weather
Naming a product for Japan
To rename or not? If you’re looking to sell a product or service in Japan, a check on the suitability of your brand name by… Read More »Naming a product for Japan
Machine Translation vs. Japanese
Tokyo’s Toshima-ku district, like most metropolitan municipalities, provides an automated Japanese to English machine translation service on its website. Click on the English option, and you are warned ‘content may not be 100% accurate’.
“Reading the mackerel”
Idioms and proverbs are windows into a country’s culture, illustrating its history and mores. Context and imagery can be culturally-specific, and require careful translation. Otherwise,… Read More »“Reading the mackerel”
KitKat’s Big Japan Break
The opening of the first new KitKat factory in Japan for 26 years made global news earlier this summer. The snack is now Japan’s biggest… Read More »KitKat’s Big Japan Break
50 Shades of Grue
In translation, sometimes even the simplest looking words can be a more than a shade tricky. For example, if you look up the word blue… Read More »50 Shades of Grue
So just how difficult is Japanese?
People assume Japanese is a difficult language, but just how difficult is Japanese? Well it is hard to learn and translate, but not just in… Read More »So just how difficult is Japanese?
What’s in a name? Japanese brands in the UK
Transcreation, the creative adaptation of marketing and branding, is rarely easy. But one of the trickiest tasks can be adapting a name for a foreign… Read More »What’s in a name? Japanese brands in the UK