Naming a product for Japan
To rename or not? If you’re looking to sell a product or service in Japan, a check on the suitability of your brand name by… Read More »Naming a product for Japan
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What’s in a name? Japanese brands in the UK
Transcreation, the creative adaptation of marketing and branding, is rarely easy. But one of the trickiest tasks can be adapting a name for a foreign… Read More »What’s in a name? Japanese brands in the UK