How you conduct yourself in a business meeting with potential Japanese partners can go a long way towards making a favourable impression. Respectful conduct is… Read More »To bow or not to bow? Japan business meeting etiquette
The opening of the first new KitKat factory in Japan for 26 years made global news earlier this summer. The snack is now Japan’s biggest selling chocolate brand and a cultural phenomenon. But how did this British-born treat get its big break in Japan – a country not short of its own confectionery? Well, it all began with a lucky linguistic quirk, university entrance exams in Japan, and some nifty transcreation.
Some years ago, Nestlé Japan noticed sales spiked in Kyushu when students were sitting university entrance exams every February and March. The reason for that, they discovered, was that in the dialect of the southern island of Kyushu, KitKat sounds rather like きっと勝つとぅ(kitto katsutou or “sure to win”).Read More »KitKat’s Big Japan Break
Our guide to Japanese ↔ English translation can now be downloaded from the Export to Japan website. One recent study of English language proficiency among… Read More »WeDoJapan’s guide to English ↔ Japanese translation (for UKTI Export to Japan)
The Somanomaoi festival in Minamisoma, Fukushima was one of the last stories I covered before we moved back to the UK last summer. It’s an… Read More »21st Century Samurai: Somanomaoi Festival